LuLaRich (2021)
S1E1 Start Up
Episode Overview
Introducing Mark and DeAnne, the creators behind LuLaRoe, a legging brand that skyrocketed from a small startup to a corporate sensation. They recount their journeys leading up to the inception of LuLaRoe. With visions of success, DeAnne transforms her venture from a solo dress seller into a vast network of sales representatives. The business flourishes, and optimism fills the air. However, things might be looking a bit too promising for comfort.